Market Assessment
We work with clients who are entering the market for the first time, as well as those who are looking for new opportunities to grow their existing business, and offer end-to-end strategy consulting services from initial market assessment to implementation. Some of the typical issues we help our clients to solve include:
- Uncovering national and local regulatory requirements and processes
- Sizing your total market opportunity, or pockets of opportunity
- Identifying and mapping the financing capabilities of your target consumers as influenced by insurance and reimbursement
- Understanding consumer needs, purchasing decisions, and approach to different sales channels
- Evaluation of consumer reactions to your brand and product
Related areas
Our investigative, bottom-up approach to primary research is highly effective...
Market entry, expansion, commercialization, price optimization...