Implementation
Eton blue provides companies that want to enter Ghana or who are already operating in Ghana with relevant regulatory, commercialization, and physician/ patient behavior insights to effectively design and implement strategies – be it market entry, expansion, commercialization, price optimization, distribution and others.

  • Determining optimal organization structure for market entry/growth
  • Finding the right partners for a brick-and-mortar and/or e-commerce entry or growth

While we have worked with clients across a broad spectrum of Eton Blue categories, we have developed particular expertise in several categories:


  • Consumer health
  • Prescription and other specialty pharmaceutical drugs
  • Medical devices and consumers
  • Health insurance

Our technology and expertise allow you to improve:

  • Sales-force effectiveness
  • Compensation plans
  • Effectiveness of multiple distribution channels
  • Market opportunity analysis and penetration strategies
  • Competitive analysis
  • Marketing programs
    Related areas



    Market Assessment

    New opportunities to grow their existing business(es)...

    Strategic Planning

    Our investigative, bottom-up approach to primary research is highly effective..