Fairness: We treat every project and business with the same set of rules; we will not favor or treat one business preferably from another.

Integrity: We aim to differentiate ourselves by our trustworthiness and commitment to the highest financial, personal and ethical standards.

Accountability: We are financially and ethically accountable to all our stakeholders and partners in order to build long-term sustainable trust in our brand.

Transparency: We are open and transparent in all our deals with partners and businesses.

Empathy and compassion: We treat each business and project with great service, respect, empathy and compassion, doing our best to create tailor-made successful and sustainable results.