Strategic Planning
Health industry is one of the biggest and fastest growing in Ghana, largely driven by growth in government expenditures and increasing purchasing power of consumers for private consumption. The market has become lucrative for local and foreign corporations alike. It has encouraged foreign companies who have already penetrated to continuously expand .
In this dynamic and complex environment, our investigative, bottom-up approach to primary research is highly effective in helping you develop a suitable market entry or growth strategy for your business.
- Identifying the right entry or growth strategy model (i.e., self-operating vs. partner-driven)
- Designing the appropriate commercialization strategy based on industry best practices
- Setting the right price for the Ghana market
- Evaluation of localization adjustments / product development needs
- Mapping out the optimal distribution network, leveraging traditional and non-traditional (e.g. e-commerce) sales channels
- Determining the role and impact of e-commerce in your Ghana
- Building a business case for Ghana market entry / expansion through self-operation
Related areas
Market entry, expansion, commercialization, price optimization...
New opportunities to grow their existing business(es)...